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The magazine positioning statement
The excitement surrounding photovoltaic energy and the potential market growth is reminiscent of a gold rush or the dot com bubble. Opportunists are rushing in to take advantage of an industry that is growing as much by need as from design. Photovoltaic manufacturing has the capacity to answer some of the pressing global energy and environmental needs and decisions made today will affect generations to come. The publishers of Solar have watched the global developments and conducted research over the last twelve months to determine what information is required to ensure companies are in the best position to survive the eventual consolidation. Solar will provide the knowledge from technology, industry, government across the entire photovoltaic value chain to enable companies to not only make a difference to the world but also maintain a competitive economic edge.
Advertising statement
The publishers of Solar understand that the marketing needs of companies are unique and that creating a competitive advantage is only part of the story for long term success in the photovoltaic industry. Companies need to demonstrate they are aware of the longer term requirements in creating competitive advantage
Direct line to decision makers
Educate industry on company capacities and opportunities
Lead generation
Brand awareness
Customer education
Establish leadership
Company perception
Sales support
Solar has a solution through a wide range of print and online opportunities.
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